Epson has announced it will be showcasing its new labeling products at Natural Products Expo West from March 9-11, 2022, at the Anaheim Convention Center in Hall D, booth #3511. Being shown for the first time, the ColorWorks C4000 is Epson’s newest on-demand color label printer offering fresh food and natural products businesses an easy solution for adding color to labeling and eliminating the cost, hassle and lead time of pre-printed color labels.

Epson will also showcase a live lip balm label applicator demo, the new OmniLink TM-L100 liner-free thermal label printer and sample labels created using the SurePress digital label presses.

“Printing on-demand helps solve the problem of mass customization of SKUs for consumers. In addition, printing small quantities at the point of manufacturing helps businesses reduce the cost of pre-printed labels,” states Andrew Moore, product manager, Commercial Label Printers, Epson America. “We will be demonstrating many great solutions for food and beverage and natural products companies during Natural Products Expo, including the first public showing of Epson’s newest on-demand color label printer that fits into small spaces and modest budgets.”

Natural Products Expo West attendees will have the opportunity to print their own color labels using the ColorWorks C4000. Epson’s partners will also be represented at the booth, including BarTender by Seagull Scientific and LabelMill. Attendees will have the chance to learn how Epson color label printers coupled with partner software and applicators are simplifying and streamlining the production and application processes. 

Epson’s color label printing solutions are ideal for co-packers in the food and beverage industry looking to provide labeling and flexible packaging services for customers with a low total cost of ownership while offering fast-drying and durable food labels, the company says.